✳
Learn
Accessible, practical skill development rooted in everyday opportunity.
Digital growth proposal · 2026
Every skill can open a door.
Let’s open more.
A thoughtful digital presence for Rise Skill Development Academy—bringing its mission, women-led creations and opportunities for self-reliance to more people.
Prepared byOctaTech·Social media & digital growth
Skills → Confidence → Opportunity
The heart of Rise
Women rising, together.
01 / The mission
Skills that can shape a more independent future.
Rise supports women—particularly in rural communities—through practical, creative and livelihood-oriented training.
What Rise stands forLearn a skill.
Learn a skill.
Create with purpose.
Move forward.
From stitching and sewing to mehendi, embroidery and bag-making, the academy helps women build practical abilities and explore paths to income generation.
✂
Create
Useful, handmade products shaped by practice, patience and creativity.
↗
Earn
Support a pathway towards income generation and self-reliance.
♡
Belong
A community where women can learn, grow and encourage one another.
02 / What digital should achieve
One mission. Three clear outcomes.
Every piece of content and every campaign should help move people towards a meaningful next step.
01
Product sales
Give handmade products a market.
Showcase the women’s creations, make ordering simple and generate product enquiries that can convert into sales.
02
Training enquiries
Help more women discover Rise.
Communicate available skills and courses clearly, and guide interested women towards enrolment enquiries.
03
Awareness & support
Bring more people into the story.
Build trust with supporters, local businesses and potential partners through authentic impact-led communication.
03 / The story we tell
Real women. Real skills. Real possibility.
Authentic visuals will make the work tangible—without turning people’s stories into generic NGO messaging.
Content direction · Human stories
Show the journey, not just the result.
Learning moments, skill demonstrations and stories shared with informed consent.
Content direction · Product & skills
Make the skill—and its value—visible.
Product details, the making process and clear reasons to enquire or buy.
04 / Content strategy
A balanced content mix, with a purpose behind every post.
Six reels and six feed posts each month, shaped around product discovery, impact and enquiries.
01
Product stories
Product spotlights, features, pricing, use cases, gift ideas and bulk-order opportunities.
02
Women behind the work
Training moments, trainee voices, progress and the process of learning a skill.
03
Training & admissions
Skill demonstrations, verified course details, learning activities and enquiry prompts.
04
Community & support
Rise’s mission, partnership opportunities and transparent ways to contribute.
| Week | Content focus | Examples | Action |
|---|---|---|---|
| 01 | Introduce Rise | Mission reel · About Rise post | Follow / Learn |
| 02 | Products & skills | Making-process reel · Product catalogue · Training post | Order / Enquire |
| 03 | People & process | Meet the makers · Day at the academy · Product spotlight | Discover / Support |
| 04 | Action & impact | Skill demo · Product story · Support opportunities | Order / Enquire |
The final calendar will depend on product availability, approved stories, course schedules and important dates.
05 / Paid campaigns
From visibility to measurable action.
Meta campaigns will be planned around clear objectives and optimised using real enquiry and order data.
Meta Ads · Initial testing plan
Start focused.
Learn what works.
Scale with purpose.
We recommend beginning with product enquiries, then using performance data to refine spend across admissions and awareness.
₹7,000 / monthSuggested starting ad budget · Paid directly to Meta, separate from service fees
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Product enquiriesSuggested allocation: ₹4,000
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Training enquiriesSuggested allocation: ₹1,500
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Awareness & supportSuggested allocation: ₹1,500
Budget split is an initial recommendation, not a guarantee of sales or leads. Actual allocation will be adjusted to product margins, enquiry quality and early results. Donation campaigns should begin only when the contribution process and use of funds are clearly documented.
06 / Make the journey simple
Make it easy to discover, enquire and order.
A small number of practical improvements can help turn social attention into a more useful customer journey.
01
Optimise the profile
Clear bio, contact details, pinned posts and highlights for products, training, impact and support.
02
Set up ordering
Verified contact channel, catalogue with prices and stock, payment and delivery information, and an easy enquiry flow.
03
Track outcomes
A simple enquiry and order log to understand which content and campaigns lead to genuine action.
A website or e-commerce store can be scoped separately if needed. Website development, hosting, paid tools, order processing and shipping are not included in the monthly retainer.
07 / First 90 days
Build the foundation before scaling.
A phased approach creates space to learn from actual audience response and business outcomes.
Set the foundation
Optimise profiles, organise product information, create the content system, configure ads and establish baseline metrics.
Validate demand
Review content and campaign performance, improve enquiry handling and identify products or audiences showing promise.
Refine & grow
Prioritise stronger campaigns, explore bulk orders and partnerships, and agree on the next phase based on results.
08 / Partnership & investment
Clear scope. Consistent execution.
A monthly service designed to bring strategy, content and campaign management together.
Monthly service retainer
Social media & digital growth
Content planning, publishing, Meta Ads management and reporting for Rise Skill Development Academy.
₹15,000 + GST / month
₹17,700 including 18% GST.
06Reels / month
06Feed posts / month
01Monthly report
Suggested initial engagement: 3 months, subject to mutual agreement.
Included in the retainer
- Monthly content strategy and calendar
- Six reels and six static/carousel feed posts
- Creative design, captions and copywriting
- Instagram management and Facebook cross-posting
- Meta Ads setup, optimisation and reporting
- Basic profile optimisation and recommendations
Separate costs / excluded
- Meta advertising spend
- Website development, hosting or e-commerce setup
- Influencer fees, paid tools and third-party costs
- Packaging, shipping, order fulfilment and customer support
- Dedicated on-location shoots or travel unless agreed
Results depend on product-market fit, pricing, inventory, fulfilment, response time and campaign performance. No specific sales or enrolment volume is guaranteed.
09 / What success looks like
Measure what matters—not just likes.
Month one establishes a baseline. Reporting will connect content and ad activity to practical outcomes wherever tracking is available.
Reach & engagement
Reach, reel views, saves, shares, profile visits and relevant audience growth.
Enquiries & sales
Product enquiries, completed orders, tracked revenue and cost per enquiry.
Admissions & support
Training enquiries, confirmed enrolments, partner interest and verified contributions where trackable.
Ready to begin
What we’ll need from Rise.
01
Brand & access
Logo, brand assets, Instagram/Facebook access and Meta Business permissions.
02
Products & fulfilment
Product list, prices, stock, samples, payment and delivery process.
03
Training & impact
Verified course details, approved stories, photos and informed consent.
04
Campaign readiness
Approved ad budget, official enquiry contact and a person to respond to leads.
The next chapter starts here
Let’s help more people discover the women and the work behind Rise.
Thoughtful storytelling. Clear product journeys. Campaigns designed to turn attention into opportunity.
Prepared by OctaTech ↗